Advance International is pleased to announce the appointment of Simon Morrison as General Manager.

Simon has over 25 year’s experience in the lighting industry. He began his career working as Area Sales Manager for lighting component company, Tridonic, before moving to Projection Lighting. Simon helped launch the AlphaLED brand in 2008, allowing him to develop an international customer base supplying lighting to over 50 countries worldwide. Simon maintained the growth and development of AlphaLED through acquisition by the Canadian lighting company Lumenpulse and within 12 months had become the SVP Global Business EMEA with responsibility for both Lumenpulse globally and AlphaLED.

Simon will oversee daily business functions for Advance, as well as overall strategy to focus on continued growth.

Managing Director, Simon Deacon said: ‘I am delighted to welcome Simon to the team. Advance continues to go from strength to strength with key appointments and I am sure Simon will be a very valuable asset to the company going forward.’

Simon Morrison added: ‘Advance is a dynamic company, working with a large number of household names in lighting across a number of sectors, so I am very excited to join at this time of consistent growth for the company.’

For more information please visit Simon’s profile page on the Advance website or visit his LinkedIn profile.