Overview
Renowned brand Viktor Rolf tasked Advance with creating their Christmas promotion for their favoured fragrance ‘Flower Bomb’.
To be displayed in Boots and Debenhams in Intu Trafford (Manchester) and Intu Eldon Square (Newcastle), Viktor Rolf wanted their display to be striking whilst maintaining a luxury feel.
Key facts
- Tension Fabric Light Boxes – 1977mm x 1143mm
- Met retailer Boots’ high electrical safety spec
- Twinkle light effect to resemble stars using state of the art fader/ flasher technology
Brief
Viktor Rolf required larger than normal tension fabric light boxes to make up part of a back drop on their perfume stands.
As well as working towards Boots’ V7 electrical safety specification, Advance were targeted with making the light boxes high efficiency whilst maintaining a bright light output.
Development
A key part of the brief was to be able to create a bespoke sized light box with a greater longevity to see Viktor Rolf through the festive season and beyond.
The final design incorporated a high reliability fixing system to maintain the life span of the light boxes.
The light boxes were also made up of bespoke LED boards which has resulted in them being the industry’s highest industry light boxes with an output of 70W.
Delivery
Advance was required to design, manufacture and deliver to the designated contractor within a tight time frame. This was completed ahead of schedule and delivered within 2 weeks of receiving the brief.
Summary
The products were very well received by the brand, contractor and retailer. Advance went on to receive another project for Viktor Rolf from the contractor which consisted of another high spec light box.